Recently I was asked to design a camp flyer for Genesee Valley Baptist Camp. This presented some new challenges and I began the brainstorming process. A camp flyer needs to have a lot of room for typographical information, but I did not want the design to be busy or tedious like reading a book would be. My first thought was that the design must incorporate all the text in such a way that it blends into the design but is still easy to read. This theme would carry on throughout the design process.
After coming up with some original ideas, I finally decided upon the open dossier look. This strongly carries the military theme and it is a natural way to present textual information as part of the design, not on top of it!
1. A military looking map set the scene for the desk.
2. Adding the folder convinced me that the concept would work and I continued to flesh out the design…
3. Textures, lighting, details, and depth are all imperceptible, but vitally important.
4. Adding some room for typography in the most natural way possible…
5. Creating the basis for the week information was difficult, but flowed nicely after some experimentation…
6. All of the details are in place, and now for the finishing touches…
7. The finished product! (Notice how the contrast and saturation are jacked up at the end. This is a good way to make your designs pop)
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February 25th, 2010
1 Comment at "Designing a Camp Flyer"
Dan – kudos on a great design. I am sure after word gets out that you were the designer of this project, all of the camp directors in America will be knocking down your door to have you design their next flyer.
Keep up the great work!
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